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Veterinarians generally derive some of their income from selling several manufacturers’ lines of pet-care products. Knowing that pet owners rarely throw away mail from their pet’s veterinarian unread, one manufacturer of pet-care products offered free promotional materials on its products to veterinarians for mailing to their clients. Very few veterinarians accepted the offer, however, even though the manufacturer’s products are of high quality.

Which of the following, if true, most helps to explain the veterinarians’ reaction to the manufacturer’s promotional scheme?


    A. Most of the veterinarians to whom the free promotional materials were offered were already selling the manufacturer’s pet-care products to their clients.

    B. The special promotional materials were intended as a supplement to the manufacturer’s usual promotional activities rather than as a replacement for them.

    C. The manufacturer’s products, unlike most equally good competing products sold by veterinarians, are also available in pet stores and in supermarkets.

    D. Many pet owners have begun demanding quality in products they buy for their pets that is as high as that in products they buy for themselves.

    E. Veterinarians sometimes recommend that pet owners use products formulated for people when no suitable product specially formulated for animals is available.


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答案:
C
Evaluation
of a Plan

Situation Veterinarians generally derive some income from selling various manufacturers’ pet-care products, but very few veterinarians accepted free promotional materials from one such manufacturer to mail to their clients.

Reasoning What would most help explain why so few veterinarians accepted the free promotional materials to mail to their clients? The passage says that veterinarians generally derive income from selling pet-care products, which suggests that it should have been in many veterinarians’ financial interest to accept and mail out the free promotional materials to increase sales. Any evidence that mailing out these specific promotional materials from this manufacturer would not actually have been in many veterinarians’ financial interest could help explain why so few veterinarians accepted the materials.

A. This suggests that most of the veterinarians should have had a financial interest in accepting and mailing out the promotional materials in order to increase their sales of the manufacturer’s products.

B. Even if the promotional materials supplemented the manufacturer’s usual promotional activities, they could still have increased the veterinarians’ sales of the manufacturer’s products and thus generated more income for the veterinarians.

C. Correct. If this manufacturer’s products are available in pet stores and supermarkets but most other products sold by veterinarians are not, then distributing the manufacturer’s promotional materials could have encouraged customers to buy this


manufacturer’s products from pet stores and supermarkets rather than to buy

competing products from the veterinarians. Thus, the veterinarians may have been concerned that the promotions would reduce their profits.

D. The passage says the manufacturer’s products are of high quality, so we have no reason to suppose that clients’ demand for quality products would discourage veterinarians from accepting the manufacturer’s promotional materials.

E. Presumably the manufacturer’s products are specially formulated for pets, so any products veterinarians recommend only when no specially formulated pet-care products are available would not reduce the veterinarians’ interest in promoting the manufacturer’s products.


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